The story of Con Cariño is a tale of passion, cultural pride, and creative ingenuity brought to life by Carolina Avila. Born and raised in Miami with deep Hispanic roots, Carolina envisioned a brand that reflected her heritage and celebrated individuality and self-expression. In 2020, fueled by her entrepreneurial spirit, Carolina created Con Cariño.

The essence of Con Cariño lies in its commitment to versatility and uniqueness. Carolina's vision was to offer customers a jewelry line that could be easily customized for any occasion or personal style. She chose to have the earrings handmade in Colombia, a country known for its rich artistic traditions.

The craftsmanship behind Con Cariño earrings is a blend of artistry and meticulous detail. Each piece is meticulously crafted using thin bronze metal, dipped in Colombian 24k gold, adding a touch of luxury and cultural authenticity to every design. The result is a collection of artisanal works that embody Colombian culture's beauty and vibrancy.

Carolina's personal struggle with tearing pierced ears became a driving force in shaping the brand's philosophy. She prioritized that all Con Cariño earrings were designed to be light, with most of the earrings weighing less than 10 grams. This consideration not only caters to comfort but also enhances the wearability of the pieces for individuals with sensitive ears.

 One of the distinctive features of Con Cariño earrings is their modular design. Carolina, always thinking of ways to empower her customers to express themselves, incorporated hooks on some styles that allow most pieces to be removed and reattached. This ingenious design enables wearers to customize their earrings and promotes sustainability by giving you multiple looks in "one pair of earrings."

In early 2022, Con Cariño officially launched its online presence, reaching a wide audience with its unique offerings. As Con Cariño continues to expand into new markets, it carries the spirit of its founder, inviting individuals to embrace their uniqueness with jewelry that is not just an accessory but a reflection of personal style and heritage.